When coming to the point of succeeding in a business , the knowledge of local market is very important. India is a vast country which is a blend of so many cultures together . Most of the MNC’s find a hard time understanding this market and so commit so many wrong decision which were based on a marketing expert from abroad.
Being an Indian company HCL has many advantages on this industry. Established in 1976 when the Indian IT industry is in a nascent stage or not even properly formed , HCL is backed up by the industry knowledge of so many up and downs in this industry.
Industry see the growth of HCL from a glorified assembler to a real computer company over these years.
Being one of the first company in the IT industry in India they have strong root to even the remote townships in India, were as a MNC will focus its activities in Metros only HCL is deep rooted to small towns also with a large chain of distributors.
In 1990’s beginning when the computer industry begin to gain momentum in India , the common name in computing industry is HCL it self with their Busy Bee series of 486 machines. The HCL-HP alliance supplied the Busy bee series to all the major markets in India.
Apart from the hardware field , they offer software, training, networking, telecom, and peripherals to the industry establishing them self as one of the total solution providers for the Indian IT industry and has deep rooted influence in banking , insurance and Government sectors of this country.
So it is quite natural that when Intel look for a local partner for marketing their classmate family of Low priced student PCs to India , they will end up in HCL.
Even though HCL claims that their MiLeap is different from Intel classmate PC we feel otherwise.
Being first in any thing has certain advantages over the competition. We expect a range of low cost portable computing device to flood the market after this Mileap has been launched , but Mileap has the advantage of being the first one.
Now let us move to the technical aspects of this product through the next section
